Yesterday I commented about a Spanish wine’s back label. I thought I’d turn to a domestic wine today. Shelton Vineyards in North Carolina’s Yadkin Valley wanted to create a consumer friendly back label.  They created a label that reports the body of a wine and weather it is dry or sweet. This information is conveyed graphically using a scale and a thermometer graphic. A consumer can instantly tell the body of the wine and the dryness or level of sweetness in the wine. Once again, just like the Spanish Granacha written about yesterday, this information is very helpful when you are in a wine shop confronted with hundreds of bottles to choose from. Have you seen any back labels that convey consumer friendly information about the wine?