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Why Didn’t I Think of That? A Wine Label That Focuses on Sustainability

How many times have you thought, “Why didn’t I think of that?” Kudos to Doug Miller for devising a wine label that focuses on sustainability.

Miller created a label that looks like a nutritional list but focuses on sustainability. Doug Miller, a sophomore at the University of Pennsylvania, has devised a wine bottle label, “Production & Transportation Facts.” It reminds one of a nutritional label perhaps on a box of cereal. However this particular label focuses on providing sustainable information for buyers of a bottle of wine.

Included on the label will be the environmental impact rating of between 1 and 5. Also included will be percentages of Distance of Transport for Materials, raw materials used and information for proper disposal of the item. To discover more about the Production & Transportation Facts label view this article.

The pros of this type of additional label will be to inform consumers of the impact of a particular bottle of wine on the environment. Will consumers purchase a bottle of wine due to this label? However, the cons I find include how to determine the data and will oversight be necessary. Will wineries willing accept adding yet another label to their wine bottles? How will the labels account for the distribution of the wine? Miller is continuing to work on perfecting this wine label concept.

There is definitely an interest in this type of information being available to consumers. Miller was chosen to present this unique wine label at The Economist magazine’s Carbon Economy Summit.

Cheers! Kathy

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