{"id":3159,"date":"2010-12-08T10:37:38","date_gmt":"2010-12-08T15:37:38","guid":{"rendered":"http:\/\/winetrailtraveler.com\/blog\/?p=3159"},"modified":"2010-12-08T10:37:38","modified_gmt":"2010-12-08T15:37:38","slug":"will-millennials-buy-wine-at-a-7-eleven","status":"publish","type":"post","link":"http:\/\/winetrailtraveler.com\/blog\/2010\/12\/08\/will-millennials-buy-wine-at-a-7-eleven\/","title":{"rendered":"Will Millennials Buy Wine at a 7-Eleven?"},"content":{"rendered":"

This morning I was delighted to read a blog, Millennials Would Rather\u00a0Die<\/a>, on the Thomson Vineyards website. While the title doesn\u2019t give much clue as to the substance of the article it is about 7-Eleven stores selling wine. It was the opinion of a millennial about 7-Eleven stores selling wine. The author in attempting to speak for the millennial generation believes that the idea of 7-Eleven selling wine to the millennials will not work.<\/p>\n

I don\u2019t stop at convenience stores unless it\u2019s imperative. The author\u2019s description of 7-Elevens fits my concept. She writes, \u201cThose 7-Elevens<\/a> are now littered with trash, the sites of regular Napa baseball hat wearing police action, the home of Redbox<\/a> DVD rental kiosks placed outside the store, not inside, because that\u2019s where all the thugs hang out.\u201d<\/p>\n

I might add that while I\u2019m way past the millennial age, I whole-heartedly agree with the author. I also don\u2019t believe that other generations will opt to buy wine at local convenience stores.<\/p>\n

Perhaps 7-Eleven is trying to change their image and I\u2019m all for that but shouldn\u2019t they change their image before introducing wine into their stores?
\nWould you buy wine at a convenience store?<\/p>\n

Cheers, Kathy<\/p>\n