Wineries Unlimited Trade Show and Conference
The Wineries Unlimited Trade Show and Conference is the largest annual winery and vineyard conference east of the Rockies. The conferences began in 1976 started by Winery and Management Magazine. The conferences were held, usually during March, in the Philadelphia area. In 2012 the conference will take blace in Richmond, Virginia.
Where does a grower or winemaker go to learn about their craft? There are university courses and degrees; even community colleges in wine regions are offering courses. However, for many, colleges are too far to travel and courses and degrees require alot of time. Some winemakers learn their craft the centuries old way of working as an apprentice to a master winemaker. Others learn their craft by reading books. Many attend conferences and seminars that help to fine-tune their craft. Wineries Unlimited offers seminars that can help educate winemakers, growers and tasting room personnel.
Not only are there educational seminars offered, but also many attend the Trade Show to see new equipment and learn about new winemaking methods and vineyard practices. It is not unusual for winemakers or vineyard managers to drive a pick-up truck to the conference in hopes of getting a deal on equipment. The trade show also attracts vendors that have supplies for tasting rooms. Attendees learn about products from vendors and the vendors learn what attendees are interested in purchasing and what their needs are for the vineyard, winery and tasting room.
2012 Wineries Unlimited Trade Show and Conference
March 27th - 29th Conference
March 28th - 29th Trade Show
Greater Richmond Convention Center
403 North Third Street
Richmond, Virginia 23219
March 27th
-Winery DIY Marketing Workshop with Elizabeth Slater 8:00 am - 5:00 pm
-Tour de Vin 5:00 pm - 6:30 pm
March 28th
-Focus on Eonology 9:00 am - 12:00 pm
-Focus on Marketing 9:45 am - 12:00 pm
-Trade Show 10-00 am - 4:00 pm
-Trade Show Happy Hour 2:00 pm - 3:30 pm
-Best of the East Grand Gala 6:00 pm - 9:30 pm
March 29th
-Focus on Enology 8:30 am - 12:00 pm
-Focus on viticulture 8:30 am- 12:00 pm
-Focus on Marketing 10:45 am- 12:00 pm
-Focus on Enology 3:15 pm - 5:00 pm
-Focus on Marketing 3:15 pm - 4:15 pm
-Trade Show 10:00 am - 3:30 pm
-Trade Show Lunch
-Trade Show Happy Hour 2:00 pm - 3:30 pm
Topics
March 27thMarketing
- Hammer Out Your Messaging
- Nail Down Profits in the Tasting Room
- The Nuts & Bolts of Selling During Events
- Build an Extraordinary Team
March 28th
Enology and Viticulture
-
Early Season Leaf Removal: A Tool to Reduce Yield and Bunch Rot in Grapes
- Friend or foe? Vine Nutrition Effects on Grape and Wine Quality
- Microbiology, An Answer to Grape Growing and Winemaking?
Marketing
- The Basics & What Wine Writers Want...Don't Want
- Making your Winery a Destination-Getting More Visitors in the Door
March 29th
Enology
- Overview of Yeast Selection and MLF on Aroma/Flavor and Phenols
- Using Non-Saccharomyces Yeast During Alcoholic Fermentation
- Influence of Yeast Strain Selection on Malolactic Fermentation
- Wine Tasting of Yeast Trails Using Torulaspora Delbrueckii
- Wine Tasting of Various Yeast Strain and MLF Combinations
- Co-inoculation and Good Practices for Managing MLF, Fruit, Longevity and Prevention of Microbial Spoilage
- New World Approach to Amarone-Style Wine Production in a Difficult Season
- Cryoextraction Techniques for Sweet Wine Production
Viticulture
- Recent Advances in Winter Protection of Grapes
- A Balancing Act: Vine Balance and Lessons for Canopy Management
- Panel Discussion: Practical Resolution to Regional Viticulture Issues
Marketing
- Selling BEYOND the Tasting Room
- How to Sell Wine and How You Can Tell If You're Doing it Right
