Wednesday, 10. March 2010
Wineries Unlimited is the largest conference and trade show east of the Rockies. Vineyard growers, winemakers, tasting room staff attend and often look forward to this yearly event sponsored by Winery and Vineyard Management magazine. The event is held at the Valley Forge Convention Center in Pennsylvania during early March. Why do people flock to this conference and trade show?
Larry and Kathie Morrison of Buckeye Winery in Newark, Ohio were looking for new products. They have attended the trade show in the past and have looked at bottling equipment, tanks and tasting room gift items. This search for new products was voiced by many of the attendees as well as the exhibitors.
Dave Adams of Hanna Instruments sees the trade show as an opportunity for attendees to discover, compare and buy items. Vern Young from Ganau America, Inc believes this trade show is the best in North America. This event is large, but not too large. There is exposure to and brand recognition of many of the exhibitor companies. There was certainly a sentiment on the part of the businesses to get in touch with their customers.
Although customers could go to the Internet to view and buy items, at Wineries Unlimited they can touch the items and speak to a knowledgeable representative. For many items there was the opportunity to compare products and businesses.
Each year Wineries Unlimited helps connect wineries needs with businesses. Very likely if you have a winery and are in search of particular items, you will find them at this large trade show.