In New Zealand, Mobius Marlborough Sauvignon Blanc is reportedly the first wine to be bottled with labels for carbon reduction. The image of a footprint on a white label with a number for the carbon emissions per 125ml glass of the wine is on each bottle of wine. The label is certified by Carbon Trust Footprinting Certification Company, which claims to be impartial.

Currently the Mobius Marlborough Sauvignon Blanc with the carbon label is available in New Zealand and Australia. As one might imagine the carbon label amount is higher for Australia since transportation is included in the determination of the amount of carbon emitted.

Will a wine label with lower carbon emissions sell better than a higher carbon emissions bottle? I guess it all depends on what is important to a wine consumer. Does price outweigh the carbon footprint? Would consumers purchase any wine based only on carbon emissions? Time will tell.

Carbon foot print labels are not only for wine labels. If you are making a product you may want to find out about having a foot print label for your product. Anyone who is interested in the carbon foot print labels should visit the following websites: http://www.carbon-bonding.com, http://www.carbon-bonding.com/the-carbon-trust-uk.

How about you? Will you purchase a bottle of wine based on carbon emissions?

Cheers! Kathy