This weekend I discovered an unusual website – Greater Purpose.  According to the information on the website they create and sell wine. Greater Purpose refers to the part of their profits that go to help children who are orphaned or abandoned. The owners who are cousins have designated 55 percent of the profits towards helping children.

The Greater Purpose philosophy is “Driven by a cause. Made for a purpose. 55% of profits give back to a greater cause. Currently, our mission is to build and sustain villages for orphaned and abandoned children- providing food, water, shelter, clothing, and education.”

Currently the wine selection has two blends. BOLD is a blend of 55 percent Cabernet Sauvignon, 35 percent Zinfandel and 10 percent Syrah. SMOOTH is a blend of Cabernet Sauvignon and Zinfandel. The descriptions of the wines are included on the website.

The goal of Greater Purpose company is to support children in need, a very praise worthy goal. Fifty-five percent of profit sounds excellent although a dollar amount per bottle might be a more persuasive way to increase consumer buying. After all exactly what does 55 percent of profit mean? Some businesses operate for several years without profiting.

Occasionally a winery will offer a special deal such as $1 donation per bottle of a particular wine to go to a charity. This might be the way to go in the future.

The Greater Purpose website offers information about the owners, philosophy and in addition has a blog. Several short videos are also included. Personally I found the home page to be too busy and it took more time than it should to discover the information I was looking for. Take some time to navigate the website and consider ordering a bottle of wine.

Wishing Greater Purpose much success toward their goal of helping children in need!

Cheers, Kathy