This morning I was delighted to read a blog, Millennials Would Rather Die, on the Thomson Vineyards website. While the title doesn’t give much clue as to the substance of the article it is about 7-Eleven stores selling wine. It was the opinion of a millennial about 7-Eleven stores selling wine. The author in attempting to speak for the millennial generation believes that the idea of 7-Eleven selling wine to the millennials will not work.

I don’t stop at convenience stores unless it’s imperative. The author’s description of 7-Elevens fits my concept. She writes, “Those 7-Elevens are now littered with trash, the sites of regular Napa baseball hat wearing police action, the home of Redbox DVD rental kiosks placed outside the store, not inside, because that’s where all the thugs hang out.”

I might add that while I’m way past the millennial age, I whole-heartedly agree with the author. I also don’t believe that other generations will opt to buy wine at local convenience stores.

Perhaps 7-Eleven is trying to change their image and I’m all for that but shouldn’t they change their image before introducing wine into their stores?
Would you buy wine at a convenience store?

Cheers, Kathy