While there have been International Wine Tourism Conferences, this November will be the first global wine tourism conference to be held on the North American continent.  Scheduled for November 16-17, 2011 it  will appeal to many people in the tourism industry both international and national.

The 2011 conference website notes it will “address current industry trends and the issues that impact wine tourism throughout the globe.” Several groups and organizations have joined together to offer this conference. Sponsors include Zephyr Adventures and MartinCalder Productions. MartinCalder Productions is working with Sonoma State University’s Wine Business Institute, Wine Institute of California and the Napa Valley Destination Council.

According to the Wine Tourism Conference website this conference will appeal to:

• Wineries that would like to increase the number of visitors to their winery and improve cellar door sales
•   Wine and tourism promotion agencies and chambers of commerce
•   Companies involved in wine tourism including tour operators, travel agencies, transportation companies, event planners, hotels, and restaurants
•  Wine tourism academics from university programs

Registration is still available online. To checkout the conference, visit the Wine Tourism Conference’s website. If you are part of the wine tourism industry, be sure to consider attending.

Cheers! Kathy