At least two wineries are experimenting with using the concept of crowdsourcing to provide wine lovers with a virtual experience of producing a wine.

Columbia Crest Winery

Columbia Crest in Washington State is offering online participation in crafting a Cabernet 2014 wine. Participants can help to make decisions regarding harvest and production. When the wine is bottled it will be available on store shelves. This seems to be a win-win idea. Wine lovers will feel they have a say in the production of the wine and be able to purchase it when it’s finished. There is no charge for participating and then everyone has an opportunity to buy the bottled wine.

Check out the Columbia Crest Crowdsourced Cabernet 2014 opportunity online.

La Crema Winery

Recently in Sonoma, California, La Crema Winery has offered Virtual Vintner Experience. The winemaker at La Crema Winery is providing an abundance of information in an easy to learn format. One participant in the Virtual Vintner will be selected to win a trip for two to Wine Country! Be sure to check out the La Crema Winery Virtual Vintner website.

Either one of these winemaking crowdsourcing ideas sounds like a lot of fun but also there will be an educational aspect to both events. It is also a creative marketing idea.

Cheers!

Kathy