Usually at the end of a month going into the beginning of the next month we analyze our website statistics. One of the variables we look at is what articles or blog topics have the most page views. There are several evergreen articles in the Opinion section of the website. Month after month, year after year one of the most popular articles is The Legend of the Black Roster. The legend dates back to the formation to the Chianti Classico region in Italy. Although it’s a legend, on our tour of Tuscan wineries we always observed a twinkle in the eyes of winery staff when asked about the legend. Often they would say that there must be some truth in a legend.

The perennial interest in this article is not unique. After all how many people wonder why there is a black rooster on the stamp around a bottleneck from the Chianti Classico region? Much of the wine from this region is exported worldwide. There is a lot of this wine out there and the image of the black rooster gets around. If traveling the roads through the Chianti Classico region of Tuscany you’ll notice billboards with the image of the black rooster. Next time that you are in a wine shop, see how quickly you can discover a wine from the Chianti Classico region.