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Tag Archives: return on investment

Is there a Return on the Investment of a Tasting Room?

The second session of the Wine Tourism Conference was started by Steven S. Cuellar, Ph.D. Department of Economics, Sonoma State University. Dr. Cuellar wanted to discover if there was a difference in direct to consumer sales between high trafficked tasting rooms and those that experienced low traffic. He studied two wine regions. The high traffic […]


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