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Changes at Copia

Copia: The American Center for Wine Food and the Arts is a large facility devoted to food and wine. Despite the support of Robert Mondavi, the Copia center has been losing money over the years. Recently, cuts have been announced including staff and hours.

It was interesting to learn that they intend to expand by opening a satellite location in San Francisco. Is this symptomatic of the bailout plan that the US government is attempting to push on to people without explaining it fully? Isn’t it rather presumptuous that a company with a vast amount of startup money, finds itself continually losing more and then decides to open a “satellite” location?

I remember reading last year that some people were suggesting that the location of Copia was a problem. When people visit California, they want to visit wineries and experience wine country. Are they sure that the satellite proposed in San Francisco is a “good” location?

Perhaps Copia should focus on their current location and what they can do to increase its use by the public. Whether or not Copia goes through with this new venture, I wish them and their staff the best.

Want to learn more about Copia? Visit the Copia article on Wine Trail Traveler.
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