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Thinking Outside the Box Increases Wine Sales for Winery

If you can’t get to the winery, let the winery bring it to you. Imagine a tour bus visiting your area to publicize its wines. That is exactly what David Arthur of David Arthur Vineyards located in northern Napa Valley has been doing in early 2010.

People who visit the tour bus will have the opportunity to learn about this small production winery from Napa Valley. The tour bus is filled with t-shirts and wine. According to the Napa Valley Register, the bus can hold about 20 at one time. Inside the bus is a video about winemaking and David Arthur Vineyards.

With a 30-foot Tour Mertiaggio Bus, David has visited cities in California and Texas including Los Angeles, San Diego, Las Vegas, Dallas, Houston. Other states visited include Louisiana, Mississippi, Florida, Georgia, South Carolina, North Carolina, Tennessee and Alabama.

A second tour for 2010 by the Mertiaggio Bus is being planned. Watch the winery’s website for more information.

For more detailed information about the winery tour bus, read the article, “Vintner takes to the road to boost sales” in the Napa Valley Register.

Cheers! Kathy

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