Just read an interesting article in the Vancouver Sun. The article, Wine lovers respond to price, not eco-friendly methods,” by Leslie Gevirtz.  Gevirtz notes, “In a survey of 1,000 consumers by global consulting firm AlixParnters eco-friendly was rated the least important attribute for wines, while price topped the list.”

It made me wonder what the questions in the survey might have included and secondly really how do the majority of wine consumers choose their wines. When you purchase wine, what is your purchase based on?

If I were conducting a survey in anticipation of consumer buying wine here are some of the questions I might ask.

In what order would you determine a wine to buy?

Cost
Grape Varietal
Food Pairing
Producer
Country
Taste
Color of bottle
Type of Closure
Label Design
Organic/Biodynamic/Sustainable
Year Produced
Recommendation by a friend
Recommendation by a winery/wine shop
Robert Parker or Wine Spectator Rating

What is most important to you?

Cheers! Kathy