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Table Wines Sales Soar

According to Wines & Vines the sales of table wines has increased this summer despite the recession. Looking at data from the three major summerish holidays (Memorial Day, Fourth of July, Labor Day) one sees increases in the sales of table wines. On each of these holidays there has been increased sales for the past four years including 2010. Labor Day table wine sales out paced both Memorial Day and Fourth of July sales this year.

Data was also collected that showed sales of $20 wines. This category of wines has at least a one million dollar increase compared to sales over the past three years. Data was shown for the first nine months of this year compared to the past three years.

What conclusions can one come up with from the data presented? It looks like table wines are on the increase for summer months especially for summertime holidays. It also shows wines in the $20 range are popular. It will be interesting to see if patterns continue for 2011.


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