ChardonnayDay wine from Unionville Vineyards in New Jersey

In a recent talk to a group from New Jersey wineries I spoke of the use of social media as a way to promote dialogue amongst customers and potential customers. One example I gave was using Twitter for a wine tasting. On Thursday, May 22nd, a wine tasting will take place world-wide on Twitter. You can follow the tweets by using the hashtag #ChardonnayDay. The event takes place from midnight 12:01 am PDT to 11:59 pm PDT, so all day long Chardonnay enthusiasts from around the world can tweet about Chardonnay.

The event is organized by Rick Bakas. Rick is a sommelier and the Founder of new media relations agency, Bakas Media. Kathy and I started participating in Twitter wine tastings when Rick worked as the Director of Social Media at St. Supéry Winery In Napa Valley. This year marks the 5th annual Chardonnay Day. In the past, over 20,000 people from six countries sent 25,000 tweets about Chardonnay.

There are different ways to enjoy Chardonnay Day. Just fill a glass of Chardonnay and check out the tweets with the hashtag #ChardonnayDay. If you would like to be a bit more festive, invite friends over, share a bottle and tweet. At the other extreme, meet at a bar, restaurant or winery with a group and taste and tweet about several Chardonnays. The weather forecast for tomorrow in Central Maryland is going to be beautiful. Kathy and I are planning to spend the late afternoon tweeting about the international grape while on the patio or perhaps walking along the gardens.

Cheers,
Terry