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Yesterday, the Wineries Unlimited Conference and Trade Show, sponsored by Vineyard & Winery Management magazine, began Main Conference Day One with a General Session presentation by Andy Beckstoffer. He is president of Beckstoffer Vineyards in California and has a long history of involvement in the wine industry. After this presentation conference attendees chose between Viticulture […]
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How to Increase Wine Tourism in an Area with no Wineries
Bear with me for awhile on this one. At the Wine Tourism Conference in Napa, Paul Wagner, founder of Balzac Communications and Marketing, discussed how to increase wine tourism even when there are no wineries in an area. Not all regions have the numbers of wineries one can find in Napa County and Sonoma County […]