Wednesday marked the last day for the 2012 International Wine Tourism Conference in Perugia, Italy. An issue raised by some was what appeared to be a repetition of content between the presenters. I’d like to put forth a different take on what may have appeared as repetition. Speakers were from all over the world. Some […]
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Lufthansa Creating an Ambassador
At the 2012 International Wine Tourism Conference I spoke of creating ambassadors rather than customers. An customer will buy a bottle of wine or take a wine tour. An ambassador will do the same, but also go home and tell friends and family about the tour or winery. Wine guests from out of town visit […]