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Beaujolais Nouveau Day takes place November 17, 2011. Beaujolais Nouveau wines produced only with the Gamay grape are a pleasant bright red with fruit nuances and without tannins. All enthusiastic wine lovers will want to participate in the annual Beaujolais Nouveau Day excitement. On the third Thursday of November, the Beaujolais Nouveau wines are quickly shipped from the Beaujolais region to locations around the world.
The idea behind the Beaujolais Nouveau wines is to let future buyers of Beaujolais wines know what to expect from the current year’s vintage.
Wine drinkers began to realize that this very early released wine was good as it was and did not need any more aging to be enjoyed. The wine became known as Beaujolais Nouveau for the Beaujolais wine region south of Burgundy. There is much excitement in the wine world with the release of Beaujolais Nouveau.
If you happen to be traveling to London, then consider breakfast at Gordon’s Wine Bar on Beaujolais Nouveau Day. Gordon’s is one of the oldest wine bars in London and features Beaujolais Nouveau breakfast all day. Check their website for more details. In Auckland, New Zealand, the Chamber of Commerce is celebrating Beaujolais Nouveau 2011 on November 17.
Find a Beaujolais Nouveau event near you.To get started check out some of these other events to celebrate Beaujolais Nouveau 2011 are linked to below.
Beaujolais Passions, Beverly Hills Country Club, November 18, 2011
17th Annual Georges Duboeuf Beaujolais Nouveau Wine Celebration, Troy, New York, November 17,2011
Beaujolais Nouveau Festival, Portland, Oregon November 18, 2011
2011 Annual Beaujolais Nouveau, Ferdale, Michigan
19th Annual Beaujolais Wine Nouveau Festival, Seattle, Washington November 18, 2011
Beaujolais Nouveau Wine Tasting, Naples, Florida November 18, 2011
Previous blogs about Beaujolais wines are available online.
Cheers, Kathy
Return Call
I’ve been thinking about wine tourism of late. One reason is to prepare for the upcoming Wine Tourism Conference on November 16th and 17th in Napa, California. Another reason wine tourism is on my mind is to prepare a presentation I’m going to make at the International Wine Tourism Conference in Puglia, Italy January 30th to February 2nd. How does one go about increasing people to a winery or vineyard tasting room?
For years I’ve been annoyed with wineries and vineyards that simply do not return telephone calls and/or emails. In preparing for the Napa conference, Kathy and I are going to spend extra days in the area visiting wineries in Napa and Sonoma. We are also looking to visit businesses that make cheese, olive oil or wine vinegar. On this trip I wanted to visit more wineries in Sonoma than Napa since on previous trips to the region we have written about more Napa wineries. So we research, find a winery to visit and attempt to contact them.
We were able to contact all four of the wineries we’d like to visit in Napa. Not so with Sonoma. Telephone messages and emails have been left unanswered at three of the nine wineries we’ve tried to contact. This does not surprise us since we experience this happening all across the country and in Canada. Perhaps the first statement at the Wine Tourism Conference should be to return telephone calls and email messages.
Some of the Sonoma wineries did get it right. I left a message for Joel Clark at Rodney Strong Vineyards. I later learned that the message was garbled. Rather than deleting the message, Joel went above and beyond. He searched for me on Twitter and LinkedIn and sent a tweet and a LinkedIn email. We were able to get connected.
A suggestion for wineries and vineyards is to check your junk mail folder. I have to do this on a regular basis. Sure enough, I found a return message from a Napa winery in my junk mail. Click a button and it isn’t junk anymore. It is a good idea to check your junk mail folder for legitimate emails on a frequent basis. For me that should be two to three times a week.
The saying, “If you build it they will come” holds true for just a few wineries. Others should explore ways to increase wine tourism. At the starting point, check to see if telephone calls and emails are answered.
Cheers,
Terry